Better Product

BONUS: The Impact of Design on Business Strategy with Alastair Simpson, VP of Design at Dropbox

Instead of only asking designers to understand the ins and out of the business, when do we ask the business to truly understand the power of design?

In this episode, Alastair Simpson, VP of Design at Dropbox, points out that design leaders are also business leaders, noting what they need to understand about the company to secure a seat at the executive table. He also challenges the notion that it’s a one-way street, opening up the conversation to challenge businesses to understand the impact of design.  

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