When you’re committed to building a better product, and a better community, conviction is paramount. Especially in the face of opposition. If you don’t believe in the product and the needs it can address for the community you’ve identified, how can you truly lead?

We talked with Scott Belsky, creator of Behance and the Chief Product Officer and Executive Vice President of Creative Cloud at Adobe. Scott is an executive, author, investor, and most importantly, a product obsessive. Scott shares how Behance found its footing by building the product around their ideal customers, even when they couldn’t get them to buy in from the start.

As a Chief Product Officer, Scott also shares insights into what conviction looks like when you’re the leader of multiple products across a vast community, and how empowering others to make decisions has been vital to product success at Adobe. Take a listen!

Past Episodes Mentioned: 

• Building an Audience Before Your Digital Product Launches with Dave Gerhardt 
• Creating a Better Product Starts by Solving a Real Problem with Peter Omvlee

Products Mentioned: 

• AirTable
• Winnie
• Dovetail