Better Product Principles Book
The fundamentals you need to build digital products that users need, buyers want, and teams can sell.
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What you’ll find inside
12 fundamental principles to create better digital products, with insights into a variety of product disciplines: product management, UX design, product marketing, product brand, and more. You'll also find quotes from industry-leading product companies like Sketch, Gumroad, and more.
Why we wrote this stuff down
We've spent years learning how to bring new product ideas to life and existing products to another level. This work has brought clarity and focus to our digital product philosophy, and we want to share that with you.
This book is meant to empower product teams, clarify product development process, and advance the mission of building better product. We hope you enjoy reading it as much as we enjoyed writing it.
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Start building the foundation you need to take your product from good to better.
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