Better Product Glossary

Understand key digital product terminology to learn what it takes to design, build, market, and sell better product.

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Blockframing

A style of low-fidelity design diagraming, used for exploring information architecture and the visual organization of page elements.

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Concept Design

One or more high-fidelity mockups delivered in the early phases of product ideation. It depicts what problems the product will solve, how it might solve them today and in the future, and what the product will feel like to the end user. Concept designs are deeply impacted by user research and kick off the entire product design phase.

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Design System

A collection of common components, principles and page patterns that help scale an individual product design, and eventually scale more digital products.

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Product Design

The design of any software-enabled product with special attention paid to solving the goals and needs of both the user and the business.

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Production Design

The second phase of the product design process where details around product functionality and interaction are designed and defined.

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UI Design

The visual elements and interactions that make up a digital product.

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UX Design

The summary of experiences and feelings a user has when navigating a digital product. User experience is made up of different parts that focus on understanding both the business goal and aligning it with the user needs.

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UX Renovation

The process of making major design changes to a digital product based on findings from user research and customer feedback. Often necessary when the MVP or first iteration of the product was rushed, isn’t scalable, or was designed without the correct personas or usability in mind.

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