Better Product Glossary
Understand key digital product terminology to learn what it takes to design, build, market, and sell better product.
- Design Culture
The attitudes, beliefs and philosophy surrounding the importance of design with regards to product, brand and marketing. Design culture isn’t relegated only to the design teams; it should be cultivated across all teams that have a role in helping your product succeed in market.
- Digital Product
Any software-enabled product, such as an app, e-commerce site, software or service that provides value to its users.
- Evaluative Research
Research conducted on existing digital products to evaluate how they fit into a user’s life to help them accomplish their goals. Evaluative research uncovers a user’s goals, challenges, workarounds, and ideals for using a product in order to understand how the product can be improved.
- Exploratory or Generative Research
Research conducted on an existing process, industry, or user in order to develop insights that lead to product ideas, or to understand how a product idea could fit into a larger ecosystem. This research uncovers insights to inform the design of a digital product.