Better Product Glossary

Understand key digital product terminology to learn what it takes to design, build, market, and sell better product.

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Design Culture

The attitudes, beliefs and philosophy surrounding the importance of design with regards to product, brand and marketing. Design culture isn’t relegated only to the design teams; it should be cultivated across all teams that have a role in helping your product succeed in market.

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Digital Product

Any software-enabled product, such as an app, e-commerce site, software or service that provides value to its users.

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Evaluative Research

Research conducted on existing digital products to evaluate how they fit into a user’s life to help them accomplish their goals. Evaluative research uncovers a user’s goals, challenges, workarounds, and ideals for using a product in order to understand how the product can be improved.

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Exploratory or Generative Research

Research conducted on an existing process, industry, or user in order to develop insights that lead to product ideas, or to understand how a product idea could fit into a larger ecosystem. This research uncovers insights to inform the design of a digital product.

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Progressive Synthesis

A methodology for deriving quick insights during user research and delivering them as they’re learned to stakeholders, cutting down on the data analysis typically saved for the end of the research stage.

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