Product Brand
Article
The Role of a Product Name in Overall Brand Identity
Podcast
Series Wrap Up: What is Product Brand?
Article
Why Brand Matters in VC
Podcast
An Investor’s Perspective on the Impact of Brand with Emily St. Denis, Female Founders Fund
Podcast
Using Brand to Disrupt an Industry with Priyanka Vazirani and Shannon Almeida, Volv Media
Article
What is a “Challenger Brand”?
Podcast
Designing Brand with Reliability in Mind with Adam Stoddard, Basecamp
Podcast
Building Branded Product Experiences with Jon Howell, formerly Lyft
Podcast
Series Launch: Product Brand with Andy Kennedy, Innovatemap
Podcast
Better Product LAUNCH: Malomo
Article
How a Rebrand Can Unlock New Product Innovation
Article
What is Brand Experience Design? An Interview with Jon Howell
Article
How to Think About Brand as You Scale
Podcast
How important is brand as an early stage startup?
Article
What to Do When Your Company Is Having An Identity Crisis
Podcast
Rewriting the Hero of Your Product Story to Attract Talent
Podcast
What’s in a (Digital Product) Name?
Article
How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials
Article
How to Earn Brand Trust on Your Product Site
Article
How Efficient Tech Companies Use Brand to Boost their Bottom Line
Article
How to Evaluate Your Company Name
Article