Product Brand

Article

Which Should Your Startup Tackle First: Product Brand or Product Design?

Podcast

Series Wrap Up + Series Kickoff: Behind the Product at Etsy

The Role of a Product Name in Overall Brand Identity
Article

The Role of a Product Name in Overall Brand Identity

Series Wrap Up: What is Product Brand?
Podcast

Series Wrap Up: What is Product Brand?

An Investor’s Perspective on the Impact of Brand with Emily St. Denis, Female Founders Fund OG
Article

Why Brand Matters in VC

An Investor’s Perspective on the Impact of Brand with Emily St. Denis, Female Founders Fund
Podcast

An Investor’s Perspective on the Impact of Brand with Emily St. Denis, Female Founders Fund

Using Brand to Disrupt an Industry with Priyanka Vazirani, Shannon Almeida, Volv Media
Podcast

Using Brand to Disrupt an Industry with Priyanka Vazirani and Shannon Almeida, Volv Media

What is a challenger brand?
Article

What is a “Challenger Brand”?

Designing Brand with Reliability in Mind with Adam Stoddard, Basecamp
Podcast

Designing Brand with Reliability in Mind with Adam Stoddard, Basecamp

Brand Experience Design with Jon Howell
Podcast

Building Branded Product Experiences with Jon Howell, formerly Lyft

Series Launch: Product Brand with Andy Kennedy
Podcast

Series Launch: Product Brand with Andy Kennedy, Innovatemap

Podcast

Better Product LAUNCH: Malomo

Rebrand to unlock product innovation
Article

How a Rebrand Can Unlock New Product Innovation

What is Brand Experience Design?
Article

What is Brand Experience Design? An Interview with Jon Howell

Article

How to Think About Brand as You Scale

Podcast

How important is brand as an early stage startup?

Article

What to Do When Your Company Is Having An Identity Crisis

Podcast

Rewriting the Hero of Your Product Story to Attract Talent

Podcast

What’s in a (Digital Product) Name?

Article

How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials

Article

How to Earn Brand Trust on Your Product Site

Article

How Efficient Tech Companies Use Brand to Boost their Bottom Line

Article

How to Evaluate Your Company Name

Article

5 Techniques for Building an Adaptive Brand Identity