Brand Identity

Article
The Role of a Product Name in Overall Brand Identity

Podcast
Better Product LAUNCH: Real

Podcast
Series Wrap Up: What is Product Brand?

Article
What B2B SaaS Companies Should be Learning from B2C

Article
Why Brand Matters in VC

Podcast
An Investor’s Perspective on the Impact of Brand with Emily St. Denis, Female Founders Fund

Podcast
Using Brand to Disrupt an Industry with Priyanka Vazirani and Shannon Almeida, Volv Media

Article
What is a “Challenger Brand”?

Podcast
Designing Brand with Reliability in Mind with Adam Stoddard, Basecamp

Podcast
Building Branded Product Experiences with Jon Howell, formerly Lyft

Podcast
Series Launch: Product Brand with Andy Kennedy, Innovatemap

Podcast
Better Product LAUNCH: LEON

Podcast
Better Product LAUNCH: Malomo

Article
How a Rebrand Can Unlock New Product Innovation

Article
Product Leader Spotlight: Gabrielle Guthrie, Co-Founder and Head of Product at Moxxly

Article
What is Brand Experience Design? An Interview with Jon Howell

Podcast
Product Marketing Series | What is Product Marketing?

Article
How to Think About Brand as You Scale

Article
The Key Strategies to Build an Effective Product Community, According to InVision.

Article
3 Ways To Make Your Pitch Deck Cut Through the Noise

Podcast
How important is brand as an early stage startup?

Podcast
Tying Customer Journey and Brand Together

Article
What to Do When Your Company Is Having An Identity Crisis

Podcast
Rewriting the Hero of Your Product Story to Attract Talent

Podcast
Building a Tech Company Without a Tech Background

Podcast
Building an Audience Before Your Digital Product Launches

Podcast
What’s in a (Digital Product) Name?

Podcast
Pitch Perfect: The Five Minute Product Pitch

Podcast
How a Product-Led Company Utilizes Storytelling Instead of Feature Pushing

Article
How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials

Article
How to Earn Brand Trust on Your Product Site

Article
How Efficient Tech Companies Use Brand to Boost their Bottom Line

Article
How to Evaluate Your Company Name

Article