Branding

The actions a company takes to shape the way people think about it.

Brand

A brand is a set of distinctive perceptions, ideas, and feelings that people have about your company and your digital product. These are formed through experiences with the business, your product’s user interface, advertisements, word of mouth, and many more avenues.

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Brand Identity

A family of key, enduring visual elements that express the values and uniqueness of the business.

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Brand Guide

A comprehensive guide that documents all elements of a company’s brand identity and demonstrates how they’re used to ensure consistency and clarity throughout the organization.

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