Digital Product

Any software-enabled product, such as an app, e-commerce site, software or service that provides value to its users.

Design Culture

The attitudes, beliefs and philosophy surrounding the importance of design with regards to product, brand and marketing. Design culture isn’t relegated only to the design teams; it should be cultivated across all teams that have a role in helping your product succeed in market.

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Evaluative Research

Research conducted on existing digital products to evaluate how they fit into a user’s life to help them accomplish their goals. Evaluative research uncovers a user’s goals, challenges, workarounds, and ideals for using a product in order to understand how the product can be improved.

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Digital Product

Any software-enabled product, such as an app, e-commerce site, software or service that provides value to its users.

Learn more