No matter the industry your product serves, every business is feeling the impact of the Coronavirus. The level of impact varies which means your response can’t be one size fits all. Taking the time to understand the appropriate response can foster a deeper connection with your users while providing you with richer insights. 

This week we’re talking with Ryan Chan, CEO and Founder of Upkeep. Ryan provides an all-new perspective for addressing customer’s needs in light of the current climate. At Upkeep, they defined customer segments. As a result, Upkeep has been able to go above and beyond users’ initial needs to help in every way possible. 

If you’re looking for other ways to learn from both product leaders and people on the front lines of product including designers, product managers, product marketers then join our growing better product community.