How do you start a tech company when you don’t have a tech background?

That’s the position Carrie Griffith was in when she started Little Nugget, a baby photo app that helps parents personalize, organize and treasure their favorite moments.

This week on the Better Product podcast, we’re breaking down the process of bringing a product vision to life when you’re not a ‘tech person.’

Carrie was her own user case study, yet she quickly learned the power of research and connecting with a community outside of her existing circle. So before a line of code was ever created, she spent nine months asking questions, seeking feedback, and understanding her audience.

Some of the best tech companies have non-tech founders. In this episode, you’ll hear what unique advantage you may have and how you, too, can bring your product vision to life.