What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic problem—one that hopes to build “generational health” for Black families everywhere. As Tiffany explores in this episode, NOWINCLUDED creates real change by serving as a digital community where individuals can share their healthcare stories with industry leaders looking to make more inclusive decisions.

Takeaways

• Systemic barriers limit positive health outcomes for Black patients.
• Industry leaders need more inclusive data to make better decisions.
• NOWINCLUDED shows how health tech products can focus on industry changes to create individual impact.

Things To Listen For

• [2:30] The importance of learning from diverse data in health tech
• [4:15] Tiffany reflects on launching the NOWINCLUDED community
• [5:00] How personal health journeys inspired the NOWINCLUDED vision
• [6:40] What the name “NOWINCLUDED” represents about urgency & inclusion
• [7:20] Why NOWINCLUCDED strives to build “generational health”
• [8:30] How COVID-19 forced conversations that set the stage for NOWINCLUDED
• [10:45] Exploring the difference between Acclinate & NOWINCLUDED
• [11:30] What to understand about the lack of diversity in clinical health trials
• [13:15] Recognizing the core challenges to Black health, including:
  • A lack of Black physicians, limiting opportunities for trust
  • Stunted access to childcare, narrowing when parents might seek treatment
  • An overall lack of knowledge around personal health 
• [15:00] Why limited minority participation in clinical trials impacts health outcomes
• [16:30] How NOWINCLUDED builds trust within its brand AND product
• [20:30] NOWINCLUDED’s vision for brand partnerships, including its current partnership with Johnson & Johnson
• [22:00] The reality: “Black people were not at the table when decisions were being made across multiple industries”
• [22:30] Why NOWINCLUDED balances informing with demanding progress
• [25:45] Comparing how health products focus on people vs. industry
• [26:50] Products give industry leaders the data they need to research better
• [27:40] Better industry research results in better, specific outcomes for individuals
• [29:30] Why NOWINCLUDED is more than an advocacy platform
• [30:30] NOWINCLUDED’s experience having Google as an investor
• [31:50] What’s next for NOWINCLUDED