Does product lead marketing or does marketing lead product? This is the question we set out to answer on this episode with Kyle Lacy, VP of Marketing at Lessonly.

Outside of exploring this question, you’ll learn how Kyle launched the brand’s first user conference that didn’t feel like a user conference, and how they doubled down on their brand messaging while making sure the company never lost the voice of its founder – Max Yoder.

In this episode, you’ll learn why Lessonly’s do-better work position is consistent through their product brand, messaging and product experience.

You’ll also hear how this business-to-business product company refocused its brand message with an emphasis on connecting with its audience on a human level.