How can you build a product based on feedback and observations, all while staying true to the problem you’re trying to solve in the first place?

On this week’s episode of Better Product, you’ll hear from Rod Feuer, Co-Founder and Chief Strategy Officer at Costello, an AI-driven software platform designed to help salespeople sell better.

When it comes to Rod’s target market, he knows his users. He understands exactly what they do, how they do it, the way they make decisions, and what is important to them.

In this episode, you’ll learn how Rod and his team eagerly seek feedback – listening to their customers and not just doing what they say, but taking it a step further, interpreting it based on their knowledge of these users’ behavior and needs.

If you’re struggling with your product-market fit – or what that even means – this episode is for you.