U.S.E.R. Framework for Maximizing Product Feedback

From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand as Momentive, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands.
Meghan and Christian explain how Mailchimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision.
Email Christian with design questions: christian.beck@innovatemap.com
Email Meghan with brand questions: meghan.pfeifer@innovatemap.com