Better Product

Monkeying Around with Product Brand

From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand as Momentive, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. 

Meghan and Christian explain how Mailchimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision.

Email Christian with design questions: christian.beck@innovatemap.com

Email Meghan with brand questions: meghan.pfeifer@innovatemap.com

Takeaways:

  • Go all-in on every brand decision you make.
  • Use your brand to connect with your market.
  • Reflect your product’s value with your brand.
  • Make sure all aspects of your brand are cohesive.

Things to Listen For:

  • [01:00] Mailchimp’s acquisition
  • [02:30] SurveyMonkey’s rebrand
  • [04:00] The stories behind Mailchimp and SurveyMonkey’s names
  • [07:00] Mailchimp and SurveyMonkey’s different target markets
  • [10:00] Rebranding to move upmarket
  • [13:00] Leveraging your brand to build relationships
  • [14:00] Meghan’s thoughts on brand mascots
  • [16:00] Making intentional brand choices
  • [18:00] Reflecting your purpose through your brand
  • [20:00] Going all-in on a rebrand
  • [22:00] Creating a cohesive brand
  • [24:00] Meghan and Christian’s takeaways
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