Better Product

Product-Led Growth: Introducing PLG to a Traditionally Sales-Led Company

Laura Borghesi refreshes the Product-Led Growth series providing our community with insights on how to lead an organization using two go to market strategies. When she joined MongoDB as the Senior Director of Growth Marketing she brought with her new principles around growth. A big takeaway for listeners is creating alignment across departments by focusing on the same goal.

In listening to this episode, be sure to note how MongoDB structures its organization. Laura reports to the Chief Product Officer, which speaks to a common question many of the tech companies here in the Midwest have around the product department’s structure.

Next week we’ll be featuring Pinterest to discuss growth teams. In the meantime, if you’re looking for more opportunities to connect with and learn from product leaders join our growing product community:  https://betterproduct.community/.

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