This week, we wrap up our series on product marketing with a conversation with someone very familiar with the subject. Justine Jordan is an experienced marketing professional who spent time at Exact Target before eventually becoming VP of Marketing at Litmus and Head of Marketing at Help Scout.

Justine has a unique perspective, because she has had a hand in product marketing practices since the words “product marketing” entered the industry lexicon. During the conversation, she shared with us how the role has evolved over the years, when early-stage companies should consider adding it to the mix, and what elements make up the best product marketers.

Listen in to hear part three of our series on Product Marketing.