Better Product

Rewriting the Hero of Your Product Story to Attract Talent

How do you determine if your brand message is resonating with your audience?

This was the question Christian and Anna asked Jill Casey, VP of Marketing and Business Development at Renaissance Electronic Services, a.k.a. Dental Hero. When Jill joined the company in 2015, she knew that in order to take the company to the next level, she needed to make changes to their marketing.

In this episode, Jill describes the brand’s broken identity and how this realization gave her the ability to not only create new messaging but onboard a new marketing team to help rebuild.

Having a great product means nothing if your audience doesn’t understand how it adds value to their lives. Tune in to uncover how you can determine whether your messaging resonates, and what to do if it’s not.

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