Better Product

Scaling Your Product Team with a Customer-Centric Approach

How do you know when your company is no longer in ‘startup’ mode? When does your team need product management more than project management?

Craig Sturgis, VP of Product at SmarterHQ, was a part of the company’s founding team, before he left, did his own thing, and came back to take the company from startup to scale up. It was at this inflection point where Craig realized one impactful thing – in order to grow the company and improve the product, the focus needed to shift.

In this episode, Christian and Anna discuss how each team in the organization from customer success to development can work together to best solve customers’ pain points. Craig also shares tactics on how to apply learnings cross-departmentally. Plus, you’ll learn what modern product management is and how to implement it into your organization.

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