Series Kick-Off: D2C, The New Way We Buy
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products:
- Melanie Cummings, VP of Product at Fabletics
- Ben Clark, CTO of Casper Sleep
- Tsega Dinka, VP of Digital Product at Dollar Shave Club
- Liana Herrera, President & Co-founder of Bottomless
We also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the implications of a D2C strategy.
How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.
Takeaways:
- D2C is transforming the way we buy.
- Next-level products enable successful D2C strategies.
- D2C impacts brand strategy.
- Buckle up to learn from powerhouse product leaders!
Episode Transcription
Meghan Pfeifer:
D to C, or direct to consumer, is becoming the new way we buy everything. From groceries to clothes, to mattresses and furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Christian Beck:
That's right. And next level products are what make this D to C wave possible. So in this latest series from Better Product, we're going to talk to the people behind these next level products, hearing from Melanie Cummins, the VP of Product at Fabletics, Ben Clark, the CTO of Casper Sleep, Tsega Dinka, the VP of Digital Product at Dollar Shave Club and Liana Herrera, President and co-founder of Bottomless. You also get an inside look into what it's like to be in charge of building products at a company that doesn't identify as a tech company. And of course, Meghan and I will share the mic, exploring the brand implications of a D to C strategy.
Meghan Pfeifer:
How does it impact the retail industry as a whole? We'll explore that too. But mostly, and I'm not promising anything, it will definitely want to make you open up your phone and start shopping.
Christian Beck:
Thanks for joining us as we kick off our latest series. And if you haven't yet, be sure to join the Better Product community. We've got all sorts of content and resources for you. And if you want more audio, don't forget, the Business of Product is our latest show to join the Better Product network. And you can find that and more @betterproduct.community.
