What’s an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this question, is it a good idea?

The truth is: if that’s what you’re asking then you’re asking the wrong question. From the creators of Better Product comes a new original show, The Business of Product.

This show is for the CEO, the Founder, the high-growth leader looking for the hockey stick effect. In-depth conversations, with host Austin Westerfeld, cut through the product jargon of tech stacks and product features to help you do one thing: take your company to the next level. Follow along wherever you get your audio experience.