How do I figure out who my target customers are?

Key Takeaways

• Stage one: Just hustle to find a customer, and don’t worry about the customer.
• Stage two: Create quarterly customer acquisition sprints to pace yourself and help you hone in on different target markets that may be better than others. 
• Stage three: Once you’ve gotten this machine operating, reflect to identify the things that are common amongst the deals that were easiest to close and hardest to close, or hardest to service through customer support. Let those insights guide your future plans.