A visual storybook of your business. Use it to tell a compelling story and provide your audience with a quick overview of your business vision, plan, and future.
Here's an analogy.
Shark Tank, the popular TV show, shows great examples of founders pitching their business… only without the actual deck. The presenter typically tells a compelling story by covering the problem, the solution (their product or service), the team, the finances, how they’ll use the investment, and plans for future growth.
Why does it matter?
This is one of the most important tools in an entrepreneur’s journey. You have to be able to tell your story in an organized, visual, and compelling way and help answer the question, “Why you/your business?” and “Why now?”
How does it apply?
A pitch deck is how digital product founders socialize their ideas. It’s an essential tool for bringing an idea to life (or to the next level), raising capital, and gaining partners. Pitch decks are most commonly used during meetings with potential investors, customers, partners, and co-founders. Digital product founders must remember to 1. know the audience and 2. focus on benefit-speak over feature-speak. It’s tempting to jump into every technical detail of the product, but the audience will care most about the benefits and how the world is better because of your business.