Product Marketing Refresh
A comprehensive refresh of a company’s product marketing functions, including product positioning and messaging, product hierarchy, packaging, and more.
Here's an analogy.
Just like you might go on a shopping spree after you graduate college to make sure you have the right wardrobe for your first job, a new phase of your company’s life means that your product marketing—how you talk about, market, and sell your digital product—may need a “shopping spree” of its own.
Why does it matter?
If you can’t stay up to date on the value of your product, how is a buyer supposed to? A product marketing refresh makes sure that as your company naturally grows and evolves, the way you represent your product to the market keeps up. This makes it easy for users to understand what your product is, why it exists, and how they can buy it.
How does it apply?
Product marketing bridges the gap between product, sales, and marketing teams in your organization. A product marketing refresh ensures that you’re correctly representing your product in market, which maintains consistency and accuracy across your entire team. Your company might need a product marketing refresh to align the way you represent your product and your offerings aligns with the value you provide and the target market you’re selling to. As you grow and scale your team and your product, make sure the way you represent your product and your offerings changes with it.