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A wordmark is a type of logo. It identifies the company or product with a text-only treatment of its name, often with distinctive characteristics.

Here's an analogy.

If a person is a brand, and their logo is their face, a wordmark is a type of face. The facial features may be rounder and softer, or they might be narrower and sharper.

Why does it matter?

Your logo is one of many ways a user or customer might remember your company and brand.

How does it apply?

Wordmarks emphasize the name of your company, helping commit it to memory for prospects and eventual customers.

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