Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done.

But product marketers continue to struggle with recognition. Because the discipline is still new, the way product leaders think about product marketing is continuously evolving. In this series, Innovatemap product marketing leaders Tina Hafer and Leanna Adeola join fellow industry experts to examine the past, present, and future of their discipline.