In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform for creators. 

Many platforms claim to build community, but most are just building an audience focused on the creator. With Circle, the focus is on the members and the interaction. As Andrew shares his story, you’ll hear how building a community differs from an audience, and how integrating a community into your product impacts your customer’s experience.

What To Listen For: 

•   9:02 – The power of community in shaping customer experience
• 11:28 – The difference between community and audience
• 17:12 – When to integrate vs innovate
• 18:30 – Internal enthusiasm is crucial
• 19:31 – Debrief from Christian and Anna

Links To Checkout: ??????

• Circle.so
• Andrew Guttormsen – Co-Founder – Circle.so