How to Define the First Version of Your Digital Product
Better Product LAUNCH: Guide
What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content.
In this episode of Better Product LAUNCH, Christian sits down with Tim Salau, CEO and Co-Founder of Guide, for a conversation about why work matters, and the importance of exercising more control over our career.
Tim and his team founded Guide as a life-skills training platform for high school students. Then COVID happened. As the conversation unfolds, you’ll hear how Guide pivoted into an enterprise-focused B2B learning and talent development app.
Takeaways:
- The future of work is about being proactive
- Pivoting doesn’t mean changing your “Why”
- The best growth and learning happens in teams
Things to Listen For:
- [3:28] The source of Tim’s passion for the future of work
- [6:07] What’s the benefit to employers?
- [9:11] The Guide story
- [15:08] The importance of the “team” vocabulary
- [17:50] What’s next for Guide?