Filling In the Five Blanks to Craft a Positioning Statement

Is there a formula for developing the right product positioning statement?

The positioning statement is arguably one of the most important aspects of any product company. April Dunford, the author of Obviously Awesome, shares with Anna and Christian the impact of getting the positioning statement right. When it’s done well all the other ‘stuff,’ from building out the marketing plan to developing the sales strategy, becomes easy.

The conversation gives insight into how any company can tackle the perfect positioning statement. One of the key takeaways goes beyond ‘what to do’ – it teaches you how to think about creating these statements. Further, April sheds light on how to use your customer’s feedback – no matter your size – to shape this impactful statement.