Key Takeaways

• Start by validating the problem. Just because you think it’s a problem, doesn’t mean others agree. 
• Ask people what they think! Carrie Griffith, Founder and CEO of Little Nugget (and a guest on the Better Product podcast), made a powerpoint and shared with other moms who she wanted to help. 
• Ensure that you are talking to all the right people by thinking through every potential stakeholder. For example, if you had an idea to create a parking app for grocery stores, you should validate the idea with the shoppers and store owners.