Key Takeaways

• Build a foundation, not walls: Brand is not the most important part of your business in the early stages, so create a foundation that you can grow on without being restricted. 
• Plan how your brand may grow in the future, and build a foundation that can support it. While a perfected brand isn’t necessary in the beginning, giving forethought to where you’re going will set you up well for the future. 
• Lean into your strengths when creating an initial brand identity.