How important is brand as an early stage startup?

Key Takeaways

  • Build a foundation, not walls: Brand is not the most important part of your business in the early stages, so create a foundation that you can grow on without being restricted. 
  • Plan how your brand may grow in the future, and build a foundation that can support it. While a perfected brand isn’t necessary in the beginning, giving forethought to where you’re going will set you up well for the future. 
  • Lean into your strengths when creating an initial brand identity. 

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