Introducing the Business of Product

What’s an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this question, is it a good idea?

The truth is: if that’s what you’re asking then you’re asking the wrong question. From the creators of Better Product comes a new original show, The Business of Product.

This show is for the CEO, the Founder, the high-growth leader looking for the hockey stick effect. In-depth conversations, with host Austin Westerfeld, cut through the product jargon of tech stacks and product features to help you do one thing: take your company to the next level. Follow along wherever you get your audio experience.