From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand as Momentive, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. 

Meghan and Christian explain how Mailchimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision.

Email Christian with design questions: christian.beck@innovatemap.com

Email Meghan with brand questions: meghan.pfeifer@innovatemap.com

Takeaways:

• Go all-in on every brand decision you make.
• Use your brand to connect with your market.
• Reflect your product’s value with your brand.
• Make sure all aspects of your brand are cohesive.

Things to Listen For:

• [01:00] Mailchimp’s acquisition
• [02:30] SurveyMonkey’s rebrand
• [04:00] The stories behind Mailchimp and SurveyMonkey’s names
• [07:00] Mailchimp and SurveyMonkey’s different target markets
• [10:00] Rebranding to move upmarket
• [13:00] Leveraging your brand to build relationships
• [14:00] Meghan’s thoughts on brand mascots
• [16:00] Making intentional brand choices
• [18:00] Reflecting your purpose through your brand
• [20:00] Going all-in on a rebrand
• [22:00] Creating a cohesive brand
• [24:00] Meghan and Christian’s takeaways