Product-Led Growth | Brian Crofts from Pendo on How to be Product-Led from the Start

Brian Crofts Product-Led Growth

Brian Crofts, Chief Product Officer at, knows a thing or two about product-led growth. Coming from B2C companies like Intuit, Brian joined to take on the challenge of building software for B2B companies. Now giving him firsthand experience of seeing how products are built regardless of the end-user. 

With the realization and rise of product-led growth, Brian shares with us how product management has shifted. And how those shifts have impacted the way he approaches building product teams. 

Brian shares his take on a modern product team using the term product operations, which is a first for this show. Hear his definition along with what you need to know to lead your own product ops team.