We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product.
Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time information about their health. Of course, there’s a catch. With more visibility also comes more risk, and product leaders have to consider how their products impact how a person responds to health issues.
Christian & Meghan explore these themes and more in our Health Tech series kick-off ahead of episodes featuring the leaders behind innovative health products, including:
- Aagya Mathur, co-founder & CEO of Aavia, a hormone health brand
- David Flinner, co-founder of the glucose monitoring app Levels
- Elizabeth Burstein, CEO & co-founder of the virtual neurology clinic Neura Health that helps users manage chronic headaches and migraines
- Frank Bach, a lead product designer at the widely popular mindfulness app Headspace
- Users want not only control of their data; they want insights.
- App ecosystems are forming around modern health tech.
- Health tech brands must balance being sensitive and bold to earn trust.
Things To Listen For
- [1:30] Themes we observed while making the Health Tech series
- [2:10] Exploring Big Data and the rise of wearable tech
- [3:00] How Christian & Meghan use (or don’t use) health tech
- [3:15] How companies are learning to build new products by leveraging data
- [3:30] The evolution of Fitbit as the origin of wearable tech
- [4:20] How wearable health tech influences the decisions we make
- [4:45] The risk of health tech creating “obsessions” with personal health
- [5:20] The health tech Christian uses to inform his life
- [6:40] The health tech Meghan uses to inform her life
- [7:30] Age differences and how that influences interest in health tech
- [7:40] How modern health tech is introducing “real-time tracking”
- [8:20] How health tech empowers not only the user but also companies
- [10:15] The implications of “product ecosystems” in health tech
- [12:10] The balance between enlightening users & creating solutions
- [13:40] The intersection of community and personal health
- [14:00] People-facing health tech vs. industry-facing health tech
- [15:10] An exploration of the diversity challenge in clinical trials
- [16:30] How building health products for people affects brand
- [18:50] The difference between enlightening people and asking them to share
- [20:20] How to balance being “sensitive & bold” in your health tech brand
- [22:30] Why it matters to lead health product communities with vulnerability
- [25:30] Why people are more interested in learning from their data