How are great products built? What is a good product culture? How can you get started in product management when there’s no blueprint for the role?

So many questions for this week’s guest, Marty Cagan, Partner at the Silicon Valley Product Group and author of INSPIRED (a book that ‘inspired’ the creation of Innovatemap). In this conversation, Christian and Anna dig into the details of what it takes to be a successful product manager and how it impacts the company’s product culture. Yep, product culture is a real thing and affects how a company delivers value.

In this episode, you’ll hear how product culture can harbor and produce great (or not so great) product managers regardless of where you’re located. This is an episode you may want to listen to more than once as Marty also breaks down the difference between a great idea and a scalable product company.