What to Do When the Product Doesn’t Sell Itself

Having a product-market fit doesn’t guarantee sales, and sometimes, founders find out the hard way.

Jon Gilman started Clear Software with a clear vision of who his end users were. That vision had to shift as he quickly learned he was selling to the wrong audience. His messaging wasn’t resonating, and his demos weren’t converting. Instead of closing up shop, he changed his go-to-market strategy to deliver in the enterprise space.

Join Christian and Anna as they discuss how Jon navigates the complex sale to drive value for his end users.

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