What’s in a (Digital Product) Name?

What matters most when it comes to digital product? Is it design? Is it the features? The functions? Or is it marketing?

Cara Wagner (@cara_saur) is the Director of Marketing and Public Relations for Mimir, a software company that grows the software engineering workforce through its core product, Mimir Classroom.

In this episode, Cara digs into how to develop marketing strategies for your product.

You’ll also hear a brand new perspective on how product companies should think about marketing and PR. If you’re part of a startup or product company, you should start thinking about incorporating PR into your long-term marketing plans.

If you’re looking to learn how to develop compelling marketing methods for a highly technical product, this episode is a must-listen.