How to Define the First Version of Your Digital Product
What’s the difference between a pitch deck and a sales deck?
Key Takeaways
Pitch Decks…
- Spends more time on setting the context. You have investors that may need more background.
- Focus more on the company and its financials. Investors want to see that you have the team to succeed, that you have a growth plan, and that you are seeing traction in the market.
Sales Decks…
- Focus on “you,” directly talking to the pains or potential gains of the person you’re talking to.
- Focus on establishing agreement on the problem first, solution second.
- Focus less on showing off what it can do and more on tying how it solves the pains you are solving for the potential buyer.
- Show who else is using it, to make them feel good knowing others like them are working with you.
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